Category Archives: Writing and Editing

Reprinted with the author’s permission from Writing on the Web. Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are [...]

Abridged with the author’s permission from Drew’s Marketing Minute. I began my career as a copywriter and at the core, it’s still how I think of myself.  I love creating emotional responses, telling stories and drawing pictures with words.  (This could be due to the fact that I cannot draw them any other way!) But [...]

Abridged with the author’s permission from the SuccessWorks blog. Mad Men is more than a brilliant show about the 1960’s advertising world. It’s chock-full of tidbits that can help you improve your online copy, drive more traffic to your website and make you more money. Here are five quotes from the show that will change [...]

Reprinted with the author’s permission from THINKing. You can write the best email, ad, article or blog post ever and no one will read it if you have a horrid headline. Your headline is the first impression, which must entice the reader to take the next step. Now, let’s take a look at our top [...]

Reprinted with the author’s permission from Writing on the Web. How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content isn’t going to [...]

Reprinted with the author’s permission from Writing on the Web. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, [...]

Reprinted with the author’s permission from White Paper Pundit. For some reason, people respond well to analogies as a way to understand complex concepts. For example, when I talk to prospective customers about the white paper development process, I like to make an analogy between the role of a blueprint when building a house and [...]