Content Marketing Resists the Recession

This post originally appeared in a slightly different form on the Junta42 blog. Reprinted with the author’s permission.

The results are in.  Content marketing spending will rise again in 2010.

The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives—those that draw in consumers by offering information they want rather than bombarding them with ads they ignore.

A few of the major takeaways:

• 6 of 10 marketers are increasing content marketing spending in 2010. Only 7% are decreasing spending.
• According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008)
• Small companies spend more than 2X as much on content marketing as larger companies.
• Of all content areas, marketers are increasing their focus on mobile content solutions more than any other area (as a % growth from 2009).
• Content marketing spending overall increased 11% from 2008 to 2010.

Click here to see the entire report.

Joe Pulizzi is founder of Junta42, the go-to site for content marketing and custom publishing. You can read more about Joe at his blog or check out his book, Get Content. Get Customers.