Comments on: Don’t Stop Marketing in a Recession http://magpub.com/don%e2%80%99t-stop-marketing-in-a-recession/?utm_source=rss&utm_medium=rss&utm_campaign=don%25e2%2580%2599t-stop-marketing-in-a-recession For the Knowledgeable Reader Thu, 03 May 2012 04:15:20 +0000 hourly 1 By: Twitted by PeteBosak http://magpub.com/don%e2%80%99t-stop-marketing-in-a-recession/comment-page-1/#comment-295 Twitted by PeteBosak Tue, 08 Dec 2009 15:37:50 +0000 http://magpub.com/?p=932#comment-295 [...] This post was Twitted by PeteBosak [...] [...] This post was Twitted by PeteBosak [...]

]]> By: Jeff Ogden http://magpub.com/don%e2%80%99t-stop-marketing-in-a-recession/comment-page-1/#comment-288 Jeff Ogden Mon, 16 Nov 2009 16:41:03 +0000 http://magpub.com/?p=932#comment-288 Good point. Cutting marketing in a recession is cutting one's nose to spite one's face. Marketers need to spend smarter and not less. I recommend a zero-based budgeting approach. Rather than spending where they spent last year, do deep research on ideal buyers. Where do they get their information? Spend there. Jeff Ogden, President Find New Customers http://www.findnewcustomers.net Good point. Cutting marketing in a recession is cutting one’s nose to spite one’s face. Marketers need to spend smarter and not less. I recommend a zero-based budgeting approach. Rather than spending where they spent last year, do deep research on ideal buyers. Where do they get their information?

Spend there.

Jeff Ogden, President
Find New Customers
http://www.findnewcustomers.net

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