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	<title>Magnificent Publications</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>An Overview of Social Media</title>
		<link>http://magpub.com/an-overview-o-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-overview-o-social-media</link>
		<comments>http://magpub.com/an-overview-o-social-media/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 18:26:17 +0000</pubDate>
		<dc:creator>Mike Huber</dc:creator>
				<category><![CDATA[Technologies for publications and Web content]]></category>

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		<description><![CDATA[Reproduced with permission from Vertical Measures. Social Media Infographic by Vertical Measures]]></description>
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		<title>Content Strategy to Retain and Sell to Existing Customers</title>
		<link>http://magpub.com/content-strategy-to-retain-and-sell-to-existing-customers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-strategy-to-retain-and-sell-to-existing-customers</link>
		<comments>http://magpub.com/content-strategy-to-retain-and-sell-to-existing-customers/#comments</comments>
		<pubDate>Sun, 16 Dec 2012 17:27:53 +0000</pubDate>
		<dc:creator>Ardath Albee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2293</guid>
		<description><![CDATA[Abridged with the author’s permission from Marketing Interactions. I&#8217;m starting to see customer retention, up-sell and cross-sell getting a bit more attention from B2B marketers these days. The challenge is that marketing to existing customers is a very different animal from marketing to new companies. A few reasons why: Their status quo is different They [...]]]></description>
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		<title>A Different Option for Presentations</title>
		<link>http://magpub.com/a-different-option-for-presentations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-different-option-for-presentations</link>
		<comments>http://magpub.com/a-different-option-for-presentations/#comments</comments>
		<pubDate>Tue, 27 Nov 2012 17:27:53 +0000</pubDate>
		<dc:creator>Joshua Malbin Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2289</guid>
		<description><![CDATA[As meeting coverage experts, we have seen more than our share of PowerPoint presentations, and as writers, editors, and designers we have created them and helped clients make them look as good as possible. We have also written in the past here about the limitations PowerPoint imposes and about some simple guidelines for using its [...]]]></description>
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		<title>Why Ebooks Are Great Content Marketing</title>
		<link>http://magpub.com/why-ebooks-are-great-content-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-ebooks-are-great-content-marketing</link>
		<comments>http://magpub.com/why-ebooks-are-great-content-marketing/#comments</comments>
		<pubDate>Wed, 21 Nov 2012 17:27:53 +0000</pubDate>
		<dc:creator>Derryck Strachan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2287</guid>
		<description><![CDATA[Reprinted with the author’s permission from the Big Star Copywriting blog, part of a series on content marketing. It’s a lot easier than you might think to add an ebook to your content marketing plan. I can practically hear you thinking: “Whoa there, hang on! An ebook? I’m not an author.” You don’t need to [...]]]></description>
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		<title>Can More Engaging Videos Actually Harm Sales?</title>
		<link>http://magpub.com/can-more-engaging-videos-actually-harm-sales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-more-engaging-videos-actually-harm-sales</link>
		<comments>http://magpub.com/can-more-engaging-videos-actually-harm-sales/#comments</comments>
		<pubDate>Sat, 10 Nov 2012 05:18:08 +0000</pubDate>
		<dc:creator>Brian Massey</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Marketing and promotion]]></category>
		<category><![CDATA[Technologies for publications and Web content]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2271</guid>
		<description><![CDATA[Slightly expanded with the author’s permission from The Conversion Scientist. We did some very interesting research at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely [...]]]></description>
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		<title>Time to Recalculate Your Social Media Budget</title>
		<link>http://magpub.com/time-to-recalculate-your-social-media-budget/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=time-to-recalculate-your-social-media-budget</link>
		<comments>http://magpub.com/time-to-recalculate-your-social-media-budget/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 20:11:13 +0000</pubDate>
		<dc:creator>Joshua Malbin Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>
		<category><![CDATA[Technologies for publications and Web content]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2268</guid>
		<description><![CDATA[Over the last five years or so, pretty much everyone who does content-based or inbound marketing has come to include Facebook as part of their strategy. As of a year ago, one out of every eight minutes online was spent on Facebook, and businesses have come up with increasingly innovative, fun ways to engage their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use a No to Get a Yes</title>
		<link>http://magpub.com/use-a-no-to-get-a-yes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=use-a-no-to-get-a-yes</link>
		<comments>http://magpub.com/use-a-no-to-get-a-yes/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 17:51:25 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
				<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2264</guid>
		<description><![CDATA[Slightly abridged with the author’s permission from Neuromarketing. Can an initial rejection actually help you get the “yes” you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the technique by soliciting volunteers to work with troubled kids. When college [...]]]></description>
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		<title>Seven Tips To Build Your Podcast</title>
		<link>http://magpub.com/seven-tips-to-build-your-podcast/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seven-tips-to-build-your-podcast</link>
		<comments>http://magpub.com/seven-tips-to-build-your-podcast/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 20:39:43 +0000</pubDate>
		<dc:creator>Joshua Malbin Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

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		<description><![CDATA[Seven years ago, the three guys at the heart of the Toronto-based The Basketball Jones—J.E. Skeets, Tas Melas, and Jason Doyle—started getting together once a week to record themselves talking about basketball. Over the coming years they slowly built a following until, after four years of doing it on their own, they got hired by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Four Tips for Punchier Copy</title>
		<link>http://magpub.com/four-tips-for-punchier-copy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=four-tips-for-punchier-copy</link>
		<comments>http://magpub.com/four-tips-for-punchier-copy/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 16:28:48 +0000</pubDate>
		<dc:creator>Steve Kellas</dc:creator>
				<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2257</guid>
		<description><![CDATA[Reprinted with the author’s permission from the Big Star Copywriting blog. We often see briefs for a copywriter that ask us to make the copy ‘punchy.’ While this can be seen as a vague request by some, I tend to read it as the client asking for the copy to be better than average. When [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Grey Poupon Won on Facebook by Turning People Away</title>
		<link>http://magpub.com/how-grey-poupon-won-on-facebook-by-turning-people-away/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-grey-poupon-won-on-facebook-by-turning-people-away</link>
		<comments>http://magpub.com/how-grey-poupon-won-on-facebook-by-turning-people-away/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 03:56:59 +0000</pubDate>
		<dc:creator>Jon Thomas</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2253</guid>
		<description><![CDATA[Abridged with the author’s permission from Post-Advertising. I hate mustard. Yet I’m a fan of Grey Poupon on Facebook. If my wife sneaked mustard into a sandwich, I’d spit it out like a petulant child. But Grey Poupon took an approach to building a community on Facebook that was so unusual, so exclusive, that I [...]]]></description>
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