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	<title>Magnificent Publications</title>
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	<description>For the Knowledgeable Reader</description>
	<lastBuildDate>Mon, 08 Mar 2010 16:33:05 +0000</lastBuildDate>
	
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		<title>Tailor Your White Paper to Your Audience</title>
		<link>http://magpub.com/tailor-your-white-paper-to-your-audience/</link>
		<comments>http://magpub.com/tailor-your-white-paper-to-your-audience/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:33:05 +0000</pubDate>
		<dc:creator>Stephanie Tilton</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1054</guid>
		<description><![CDATA[Abridged with the author’s permission from a post on the Savvy B2B Marketing blog.
When I ask clients about the audience for a white paper, I sometimes hear: “the technical and business decision makers” (i.e., we’re trying to reach everyone with this one piece) or “the CIO” and that’s where it ends. But your ability to [...]]]></description>
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		<title>Custom Content Is Taking Over</title>
		<link>http://magpub.com/custom-content-is-taking-over/</link>
		<comments>http://magpub.com/custom-content-is-taking-over/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 22:14:30 +0000</pubDate>
		<dc:creator>Gordon Plutsky</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1051</guid>
		<description><![CDATA[Reprinted with the author’s permission from Think Tank.
2009 was not a banner year for the media industry, but there were a few bright spots. Social media was a major story and became a key player almost overnight. There is not a marketer alive who is not thinking about social media in some manner for their [...]]]></description>
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		<title>Content Marketing to Spin Your Head Right Round, Right Round</title>
		<link>http://magpub.com/content-marketing-to-spin-your-head-right-round-right-round/</link>
		<comments>http://magpub.com/content-marketing-to-spin-your-head-right-round-right-round/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:13:54 +0000</pubDate>
		<dc:creator>Joe Pulizzi Junta42</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1048</guid>
		<description><![CDATA[This post originally appeared on the Junta42 blog. Reprinted with the author’s permission.
Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing.
During his breakout year in 2008, he launched onto the scene [...]]]></description>
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		<title>Maintain Your Marketing Content</title>
		<link>http://magpub.com/maintain-your-marketing-content/</link>
		<comments>http://magpub.com/maintain-your-marketing-content/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:00:27 +0000</pubDate>
		<dc:creator>Ardath Albee</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1046</guid>
		<description><![CDATA[Reprinted with the author’s permission from her blog, Marketing Interactions.
Don’t you just hate it when you get an email offering what looks like a juicy white paper only to discover after filling out the dang registration form that it’s several years old? Do you feel duped? I do.
It used to be that information was scarce, [...]]]></description>
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		<title>Surviving as a Gourmet in a Fast-Food World</title>
		<link>http://magpub.com/surviving-as-a-gourmet-in-a-fast-food-world/</link>
		<comments>http://magpub.com/surviving-as-a-gourmet-in-a-fast-food-world/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 15:09:53 +0000</pubDate>
		<dc:creator>Kristina Halvorson</dc:creator>
				<category><![CDATA[Industry trends]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1040</guid>
		<description><![CDATA[This post originally appeared on the Brain Traffic blog. Reprinted with the author’s permission.
I just finished reading Michael Arrington’s “The End of Hand-Crafted Content” (also published elsewhere as “AOL’s New Fast-Food-Content Strategy Means the End of Journalism You Actually Enjoy.”
How. Depressing.
Since reading Wired’s apocalyptic article, “The Answer Factory: Demand Media and the Fast, Disposable, and [...]]]></description>
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		<title>Cultivate Customer Relationships with a Steady Stream of Information</title>
		<link>http://magpub.com/cultivate-customer-relationships-with-a-steady-stream-of-information/</link>
		<comments>http://magpub.com/cultivate-customer-relationships-with-a-steady-stream-of-information/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 14:00:44 +0000</pubDate>
		<dc:creator>David Vespremi</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1038</guid>
		<description><![CDATA[Abridged from a post on The Tendo View with the author’s permission.
Relationship marketing done well should build brand affinity. The goal is to facilitate both word-of-mouth evangelism and a propensity for repurchase. Take the Smart car, for example.
Just minutes after the U.S. launch of the Smart car was announced on automotive blogs, my wife and [...]]]></description>
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		<title>Recycle Your Newsletter</title>
		<link>http://magpub.com/recycle-your-newsletter/</link>
		<comments>http://magpub.com/recycle-your-newsletter/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:05:30 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1035</guid>
		<description><![CDATA[When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. You can dramatically increase the impact of your content marketing by thoughtfully reusing the information and resources you develop. Without significant [...]]]></description>
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		<title>How to Appeal to an International Audience</title>
		<link>http://magpub.com/how-to-appeal-to-an-international-audience/</link>
		<comments>http://magpub.com/how-to-appeal-to-an-international-audience/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 16:28:41 +0000</pubDate>
		<dc:creator>Daniel Burstein</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1032</guid>
		<description><![CDATA[Abridged with the author’s permission from a post on the MarketingExperiments blog.
How well do you know your audience? For Americans at least, sometimes I worry we have a view of the world similar to Saul Steinberg’s famous cover for The New Yorker. But let’s not forget that this is the World Wide Web. Your customers [...]]]></description>
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		<title>Whom Do You Trust?</title>
		<link>http://magpub.com/whom-do-you-trust/</link>
		<comments>http://magpub.com/whom-do-you-trust/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 14:00:09 +0000</pubDate>
		<dc:creator>Joshua Malbin Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1030</guid>
		<description><![CDATA[Think about the rise of social networks and social-network marketing. An underlying assumption is that people trust their friends, and so will trust the recommendations their friends make. Every company needs a presence on Facebook and followers on Twitter.
Now, there may be many other good reasons to maintain a company identity on Facebook, Twitter, et. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Enlisting Contributors: You Don’t Have to Do It All Yourself</title>
		<link>http://magpub.com/enlisting-contributors-you-don%e2%80%99t-have-to-do-it-all-yourself/</link>
		<comments>http://magpub.com/enlisting-contributors-you-don%e2%80%99t-have-to-do-it-all-yourself/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 14:00:13 +0000</pubDate>
		<dc:creator>Jim Cosco</dc:creator>
				<category><![CDATA[Management of a publications enterprise]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1026</guid>
		<description><![CDATA[ 
This two-part post originally ran as one on the Tippingpoint Labs blog. Read part 1 here. Reprinted with the author’s permission.
The spirit behind Food Thinkers is to create a blog where like-minded “foodies” (food writers, bloggers, chefs, and food lovers of all kinds) contribute recipes and share ideas and insight about all things food [...]]]></description>
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