This post originally appeared on Damn! I Wish I’d Thought of That! Reprinted with the author’s permission.
After every Broadway performance of Hair the audience is invited on stage to dance the last song. The dance is filmed and posted online the same night. Audience member can tag themselves and share the video on Facebook.
Folks, this is genius word of mouth marketing at its very best:
1. It makes the fans the stars, not the company
2. It gives a compelling, fun reason to share — “Hey, I’m on Broadway!”
3. It’s immediate and relevant
4. There’s a fresh blast of word of mouth every single night
5. It’s easy to share — just one click to Facebook
6. It’s cheap: Camera + website
7. It’s completely freakin’ awesome
Watch these videos on the official site. Watch the excitement. They’ll be talking about it for months.
YOU CAN DO THIS.
* Find your fans (they are probably standing right in front of you)
* Do something fun (keep it simple)
* Make it easy for the fans to share.
Andy Sernovitz is CEO of GasPedal, a company that teaches word of mouth marketing to brands of all sizes, and author of Word of Mouth Marketing: How Smart Companies Get People Talking.
