http://magpub.com/make-readers-worry-about-missing-out/?utm_source=rss&utm_medium=rss&utm_campaign=make-readers-worry-about-missing-out For the Knowledgeable Reader Thu, 03 May 2012 04:15:20 +0000 hourly 1 http://magpub.com/make-readers-worry-about-missing-out/comment-page-1/#comment-57 Four Steps to a Unique Value Proposition | Thu, 12 Jun 2008 16:38:05 +0000 http://theeditorialadvantage.com/?p=164#comment-57 [...] we’ve discussed, research shows fear of loss to be the more powerful motivator. So be sure to emphasize benefits [...] [...] we’ve discussed, research shows fear of loss to be the more powerful motivator. So be sure to emphasize benefits [...]

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