Comments on: Reaching Baby Boomers Where They Live http://magpub.com/reaching-baby-boomers-where-they-live/ For the Knowledgeable Reader Tue, 20 Jul 2010 21:10:30 -0500 hourly 1 By: Versatile Writer-Editor « Writes-A-Roni http://magpub.com/reaching-baby-boomers-where-they-live/comment-page-1/#comment-323 Versatile Writer-Editor « Writes-A-Roni Thu, 04 Mar 2010 04:18:34 +0000 http://theeditorialadvantage.com/?p=167#comment-323 [...] “Reaching Baby Boomers Where They Live” reports on a talk given by Judy Schreiner, author of Building for Boomers, McGraw-Hill, scheduled for publication in 2010. magpub.com/reaching-baby-boomers-where-they-live/ [...] [...] “Reaching Baby Boomers Where They Live” reports on a talk given by Judy Schreiner, author of Building for Boomers, McGraw-Hill, scheduled for publication in 2010. magpub.com/reaching-baby-boomers-where-they-live/ [...]

]]> By: Rhea http://magpub.com/reaching-baby-boomers-where-they-live/comment-page-1/#comment-59 Rhea Sat, 22 Mar 2008 17:34:41 +0000 http://theeditorialadvantage.com/?p=167#comment-59 The demographic is so enormous that it is difficult to address all baby boomers with one message. For example, my older sister (age 55) was more the James Taylor generation. Me? I was into the Monkees. I have few memories of the 1960s anti-war movement. Etc. The demographic is so enormous that it is difficult to address all baby boomers with one message. For example, my older sister (age 55) was more the James Taylor generation. Me? I was into the Monkees. I have few memories of the 1960s anti-war movement. Etc.

]]> By: Carol D. O'Dell http://magpub.com/reaching-baby-boomers-where-they-live/comment-page-1/#comment-58 Carol D. O'Dell Thu, 20 Mar 2008 20:19:47 +0000 http://theeditorialadvantage.com/?p=167#comment-58 You're so right about it takes a boomer to talk to a boomer. It also takes a boomer to sell to a boomer. TV and print ads miss it completely. The few ads that aren't promoting 20 yr. olds in skinny jeans still miss the mark and are insulting by stereotyping boomers. Boomers are complex--not all intellectuals, not all Nascar fans. Boomers are savvy, they've educated themselves, have gone through their selfish phase and many are sandwich generation/caregivers to multi-generational households. I'm a young-er boomer and am nowhere near ready to "settle" into old age. I plan to reinvent myself and my life many times over. ~Carol D. O'Dell Author of Mothering Mother: A Daughter's Humorous and Heartbreaking Memoir available on Amazon www.mothering-mother.com You’re so right about it takes a boomer to talk to a boomer.
It also takes a boomer to sell to a boomer.
TV and print ads miss it completely. The few ads that aren’t promoting 20 yr. olds in skinny jeans still miss the mark and are insulting by stereotyping boomers. Boomers are complex–not all intellectuals, not all Nascar fans.
Boomers are savvy, they’ve educated themselves, have gone through their selfish phase and many are sandwich generation/caregivers to multi-generational households.
I’m a young-er boomer and am nowhere near ready to “settle” into old age. I plan to reinvent myself and my life many times over.

~Carol D. O’Dell
Author of Mothering Mother: A Daughter’s Humorous and Heartbreaking Memoir
available on Amazon
http://www.mothering-mother.com

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