Comments on: Save Money—Maybe the World, Too—with Viral Marketing http://magpub.com/save-money%e2%80%94maybe-the-world-too%e2%80%94with-viral-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=save-money%25e2%2580%2594maybe-the-world-too%25e2%2580%2594with-viral-marketing For the Knowledgeable Reader Thu, 03 May 2012 04:15:20 +0000 hourly 1 By: Ernie Zelinski http://magpub.com/save-money%e2%80%94maybe-the-world-too%e2%80%94with-viral-marketing/comment-page-1/#comment-20 Ernie Zelinski Tue, 08 Jan 2008 22:27:31 +0000 http://theeditorialadvantage.com/?p=127#comment-20 I have been using a bit of viral marketing and it has helped a lot. One of the viral marketing tools I use is giving away over half — the top half only — of my book <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><I>How to Retire Happy, Wild, and Free</I></a>. (The top half is available as a PDF at <a href="http://www.real-success.ca/free_ebooks.html" rel="nofollow"><B>Creative Free E-books</B></a>). Today if anyone types in "retirement" into Amazon.com's search engine, <i>How to Retire Happy, Wild, and Free</i> comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category. Given that over 95 percent of the 190,000 books published in North America every year will never sell more than 5,000 copies, my book has done very well. It has now sold over 75,000 copies. Of course, word-of-mouth is still the most powerful advertising for any product or service. A great product or service creates its own viral marketing. There is another benefit from using this viral marketing tool. People can review a large portion of the book online so that don't end up buying a book that they are not going to enjoy. <a href="http://www.selfgrowth.com/experts/ernie_zelinski.html" rel="nofollow"><B>Ernie Zelinski</B></a> Author of: <a href="http://www.retirement-quotes.com/retirement_gifts.html" rel="nofollow"><I><B>How to Retire Happy, Wild, and Free</B></I></a> (Over 75,000 copies Sold and Published in 7 Foreign Languages) and <a href="http://www.thejoyofnotworking.com/rights.htm" rel="nofollow"><I><B>The Joy of Not Working</B></I></a> (Over 225,000 copies Sold and Published in 17 Languages) I have been using a bit of viral marketing and it has helped a lot.
One of the viral marketing tools I use is giving away over half —
the top half only — of my book How to Retire Happy, Wild, and Free. (The top half is available as a PDF at Creative Free E-books).

Today if anyone types in “retirement” into Amazon.com’s search engine,
How to Retire Happy, Wild, and Free comes in the number 1 position
— out of over 175,000 books that Amazon puts in the retirement category.
Given that over 95 percent of the 190,000 books published in North
America every year will never sell more than 5,000 copies, my book
has done very well. It has now sold over 75,000 copies.

Of course, word-of-mouth is still the most powerful advertising for
any product or service. A great product or service creates its own
viral marketing.

There is another benefit from using this viral marketing tool. People can review a large portion of the book online so that don’t end up buying a book that they are not going to enjoy.

Ernie
Zelinski

Author of:
How
to Retire Happy, Wild, and Free
(Over 75,000 copies Sold and Published in 7 Foreign Languages)
and
The Joy
of Not Working
(Over 225,000 copies Sold and Published in 17 Languages)

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