Reprinted with the author’s permission from Eat Media blog.
There are only two types of (ongoing) content types that companies can create:
TRAFFIC/SEO Content
- Content that is generated to drive traffic.
- Content generated solely for SEO that will lure users to a landing page but is not, and in most cases cannot be tailored to, engage.
Costs for traffic building content can be as little as $5 an article.
TRUST/Trust-building Content
- Content that is created to build trust with visitors through the delivery of relevant and timely information.
- Content generated specifically to generate trust won’t always be as keyword rich as SEO articles.
Costs for trustbuilding content can cost as much as $1 a word.
The implied value of these services/deliverables are very clear. Getting visitors to your site is not at all the same as keeping them there. Inversely, paying for good trust-building content without a comprehensive search strategy that includes SEO is also shortsighted.
Ian Alexander, Principal/Storyteller has held fancy titles like Director of Technology Projects (not fancy), Director of Operations (not fancy) and Magic Pony (fancy); before moving back to his real love of telling stories. Ian runs the [content-first] Design | Development | Ideation agency Eat Media in NY.
