|Magnificent Publications continues to provide editorial services for clients who want print publications in addition to content for their websites. We specialize in large-scale projects, in which we collaborate with authors and editors to get manuscripts ready to go to press.
|A website is different from a newsletter, a brochure, or a report. It is its own medium and calls for a new approach to writing.
If you’ve read The Man Who Walked through Time by Colin Fletcher, the first man ever to have traversed the Grand Canyon on foot, you may also have browsed the 15 books that his fans also purchased on Amazon. If you were planning your own trek, perhaps you tracked down other books with references to Fossil Canyon. The Web is a wonderful place to expand your understanding of the world.
So what if it isn’t a good place to hunker down and read? That’s what books are for. The Web is for getting things done. At Magnificent Publications, we keep this in mind at all times as we repurpose content for the Web.
We take print materials and make them into Web content that
The Why and How of Repurposing
Usability expert Jakob Nielson gives this example of a New York Times headline to explain how writing for the Web is different from writing for print:
We write Web content that is brief, to the point, and search engine friendly. We also optimize non-text materials for search engines, e.g., photos, audio, and video.
How? Using modular content development. Print documents are best written using the familiar organizing principles of the sentence, the paragraph, and the chapter. But functional websites are based on modular content. The text comes in small, well-organized units that can be reused or replaced. With modular content your website can change a little at a time. You won’t need to rewrite entire pages, only drop in new modules.
For a discussion of modular content development, see our blog, The Editorial Advantage. Please call for a free one-hour consultation and estimate.
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