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Archive for the Persuasion Category

Surprise! Cialdini Adds 7th Principle, Unity

By Roger Dooley Excerpted with permission from Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing […]

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The Science of Persuading With Stories

By Magnificent Publications, Inc. Most of us who write persuasive copy have heard many times that stories do a better job of connecting to and persuading audiences than flat, rational arguments. It is a pretty central assumption of marketing and […]

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Now for Something Completely Different

By Magnificent Publications, Inc. When it comes to persuasion, Robert Cialdini has no illusions. That’s why everyone in publications should pay attention to his work, e.g., Yes! 50 Secrets from the Science of Persuasion. Now this, from Influence: The Psychology […]

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