By Jennifer R. Farmer Excerpted with permission Early in my career, I learned public relations professionals should dutifully manage relationships with the media. Above all, I was instructed to guard my credibility; without it, I’d be of no use to […]
Read more →By Mike Murray Excerpted with permission SEO / Visual Content and Design SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances […]
Read more →By Sujan Patel, Web Profits Excerpted with permission I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles […]
Read more →By Gary Arlen Excerpted with permission At first, digital advertising was about cost-per-click, targeting and personalization. Now, the buzzword is “marketing tech,” (martech) and the tactics involve sophisticated use of big data, including programmatic buying, geofencing, pixel tracking and retargeting […]
Read more →By Magnificent Publications, Inc. As meeting coverage experts, we have seen more than our share of PowerPoint presentations, and as writers, editors, and designers we have created them and helped clients make them look as good as possible. Yet, as […]
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